Worked across fintech, SaaS, ecommerce, and digital platforms — delivering experiences that are not just usable, but memorable.

I’m a Product Designer based in Mumbai, focused on solving real business problems through design.
Over the last 12+ years, I’ve worked on digital products across fintech, SaaS, ecommerce, and media industries — helping brands turn ideas into scalable, user-friendly experiences.
I don’t just design screens. I design systems, journeys, and experiences that people actually enjoy using.

A Journey Built on Systems Thinking & Experience Craft

My career started in 2012 as a Graphic Designer and evolved into UX/UI Design, Front-end understanding, and Product Strategy. Over the years, I’ve worked across multiple industries and built a strong foundation in designing scalable digital products.

In 2019, I transitioned into product ownership — leading end-to-end product design, aligning business goals with user needs, and delivering measurable outcomes.

I’ve contributed to large-scale platforms including fintech apps, OTT ecosystems, SaaS tools, and ecommerce platforms.

I led complex, cross-platform virtual event ecosystems for brands like: Amazon Prime, Duracell, SBI Life, NASSCOM, Fully Faltoo (MTV), IIFL, Skoda, Renault, HSBC, Sun Pharma, Nestlé, Viacom18, Mahindra, Volkswagen, Mumbai Summit, Godrej, Lodha Group, Bharat Inclusion Summit, VIVA ACP, IIA Mumbai, Swiggy, Zomato, Tata Sky, Amway

Service Design: My Core Strength Today

Today, I focus deeply on Service Design — designing holistic experiences that span user needs, business processes, digital channels, and support systems. I work as a full-time Product Owner, leading initiatives across UPI, EMI integrations, eKYC, customer onboarding, GenAI support flows, and mobile-first journeys. My work includes:

• 1. Service Blueprinting to align people, processes, and tech touchpoints.
• 2. Journey Mapping & Friction Audits to reduce drop-offs and enhance loyalty.
• 3. Information Architecture and Flow Design for scalable navigation.
• 4. UX Writing Systems and Design Systems for brand and voice consistency.
• 5. Cross-functional collaboration across Legal, Product, Engineering, and Customer Care.
• 6. Data-informed decision-making using user insights, analytics, and research.

Whether it's simplifying a multi-step loan journey or crafting a seamless LPG refill and payment service — I bring together design thinking, product mindset, and systems design to deliver services that work in the real world.

Brands & Ventures

Along with consulting and product work, I’m also building and contributing to brands:

• HNK Media – A creative and digital experience company focused on branding, UX, and storytelling
• BudgetBytes – A growing digital F&B platform
• RaceXperience – A unique RC drift racing experience concept

These ventures help me stay close to real business challenges, not just theory.

🤝 Let’s Build Services That Users Love

If you’re looking for a Product Designer, UX Strategist, or Service Design partner who can turn ideas into meaningful digital experiences — let’s connect.

I also run HNK Media, where we help brands create impactful digital products, design systems, and user experiences that scale.